Retail media networks, first-party data, in-store and digital activation, measurement.
Retail media networks are entering a re-platforming phase as advertisers increasingly treat the channel as significant, prompting retailers to unify on-site, off-site, and in-store technology.
US in-store retail media advertising is projected to increase by 33.1% in 2026, despite currently accounting for less than 1% of total US retail media spend.
ShopMy, a shopper-marketing infrastructure company, secured a $70 million investment at a $1.5 billion valuation, reporting over $1 billion in annual sales and 200% year-over-year revenue growth.
Analysts project US retail media spending will reach $128 billion in 2026, with the top three networks controlling approximately 74% of the market. Amazon Ads is estimated to account for $88.6 billion of that total.
Topsort introduced a self-service format in May 2026 that integrates in-store digital screens into the same auction-based infrastructure as on-site retail media.
In-store retail media is evolving into AI-optimized displays that process real-time store signals like foot traffic and basket composition to serve dynamic, personalized ads on smart shelves.
Retailers are deploying AI-powered smart shelves and digital signage that adjust advertising content based on real-time inventory, time of day, and shopper demographics.
