The future of Everyday Retail.

The convergence thesis

The future of Everyday Retail is being driven by a convergence of technology, consumer behavior, new models, and sustainability. Each of those forces alone has reshaped pockets of the industry. The combination is reshaping the whole stack.

We invest in the technology and infrastructure that move Everyday Retail forward — point-of-sale, ad-tech, supply-chain visibility, frontline coordination, decision-intelligence — not the consumer brands and products that ride on top. The companies that win this layer set the operating economics for everyone else.

We back founders building durable infrastructure, with patient capital, deep operator relationships, and a network of retail and consumer industry leaders that compounds over time.

Our directional vision.

Consumer 2050 is our view of where shoppers and retail are headed between now and 2050: what customers will expect, how goods will move, what a store costs to run, how people pay, and how much of the work AI takes on.

It tells us what to look for in each of our six investment areas. When we meet a company, we ask two questions: does this move a retailer toward that future, and can a retailer start with it in a few stores and grow it across the business?

Where we invest

Six pillars of the Everyday Retail stack. Each pillar names a layer of infrastructure that touches the rest. We look for founders building durable platforms within and across these layers.