Retail MediaWednesday, September 30, 2026
EMARKETER reports that 2026 marks a shift to GenAI-driven automated bidding as the default in programmatic advertising, with targeting moving from static to real-time and creative becoming continuously auto-generated.
Jivox has released an AI product that creates and launches commerce-media campaigns in approximately five minutes and integrates with agentic shopping agents like Perplexity's 'Buy with Pro'.
AI virtual try-on has shifted from a novelty feature to a mass consumer expectation, with 98% of AR-using shoppers reporting it directly influenced their purchase decisions.
Fabric, a robotic micro-fulfillment startup, opened fulfillment centers in Brooklyn and Long Island City to provide 1-2 hour delivery services to non-grocery clients.
Google’s agentic checkout feature is now live in US Search, allowing AI to complete purchases on eligible merchant sites via Google Pay based on shopper-set budget thresholds.
Amazon Logistics is operating 100,000 Rivian electric delivery vehicles alongside renewable-energy-powered fulfillment centers as part of its net-zero logistics initiative.
