Retailers integrate creator commerce into retail media ecosystems
Major retailers are using influencer-driven experiences and TikTok Shop livestreams as primary channels for new retail media activations and seasonal events.
Monday, September 28, 2026
Major retailers are using influencer-driven experiences and TikTok Shop livestreams as primary channels for new retail media activations and seasonal events.
Instacart and Shipt have launched live AI shopping assistants that build grocery carts from conversations or uploaded photos, with Instacart’s tool currently live at Food Bazaar, Heritage Grocers Group, and Woodman’s Markets.
Amazon and DHL Supply Chain have moved autonomous mobile robots from pilot programs to production-scale deployment, with Amazon unveiling next-generation hardware for fragile item handling and European expansion.