Retailers integrate creator commerce into retail media ecosystems

Major retailers are using influencer-driven experiences and TikTok Shop livestreams as primary channels for new retail media activations and seasonal events.

The numbers

88% Respondents work with influencers for seasonal campaigns
78% Respondents work with influencers for product launches
20 times Ruggable scaled its influencer program
29% Companies work with both in-house and external influencers
3 million Creators in YouTube Partner Program

Sources

modernretail.co

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