Consumer Equity Partners

Shopping ExperiencesWednesday, September 30, 2026

AI virtual try-on becomes standard consumer expectation in retail

AI virtual try-on has shifted from a novelty feature to a mass consumer expectation, with 98% of AR-using shoppers reporting it directly influenced their purchase decisions.

The numbers

  • 98 percent Shoppers who used AR say it directly helped their buying decision
  • 90 percent+ Shoppers are willing to use AR for purchases
  • 92 percent Gen Z want AR tools integrated into e-commerce
  • 60 percent U.S. population will be active AR users in 2025
  • 30 to 40 percent Apparel return rates for many online retailers

Sources

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