In-store retail media ad spend forecast to grow 33.1% in 2026
US in-store retail media advertising is projected to increase by 33.1% in 2026, despite currently accounting for less than 1% of total US retail media spend.
Wednesday, September 2, 2026
US in-store retail media advertising is projected to increase by 33.1% in 2026, despite currently accounting for less than 1% of total US retail media spend.
ShopMy, a shopper-marketing infrastructure company, secured a $70 million investment at a $1.5 billion valuation, reporting over $1 billion in annual sales and 200% year-over-year revenue growth.
Digital commerce platforms are reducing eyewear costs by at least 40% compared to in-retail options, yet in-person exams remain the preferred method for many consumers seeking healthcare access.