Retail MediaTuesday, September 8, 2026
Amazon dominance drives demand for unified retail media management tools
Amazon controls approximately 77% of US retail media spend, while fragmentation across multiple networks creates a need for unified measurement and management layers.
The numbers
- 75% Amazon Ads accounted for approximately 75% of total Retail Media spend in the United States.
- 300 There are almost 300 active retail advertising networks.
