Shopping Experiences

Google launches Universal Commerce Protocol for AI agent checkout

Google introduced the Universal Commerce Protocol with major retailers to enable AI agents to handle discovery, purchase, and support, currently powering live agentic checkout in Google AI Mode and Gemini for U.S. shoppers.

The numbers

  • 20 Number of ecosystem partners endorsing the Universal Commerce Protocol
  • 20% off Example discount amount for Direct Offers in AI Mode

Sources

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