YouTube CTV ads now allow direct product purchases

Google launched Shoppable CTV, enabling viewers to browse and buy products directly within YouTube ads using data from Google Merchant Center.

The numbers

500 x 500 pixels Minimum size for product images in Shoppable CTV ads
15-second Length of non-skippable video ads for Shoppable CTV
200 billion Average daily views on YouTube Shorts
24% Higher conversion rate for LG Electronics Demand Gen campaigns
91% Lower cost per acquisition for LG Electronics Demand Gen campaigns

Sources

mediapost.com

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