Shopping ExperiencesThursday, October 22, 2026
Visa launches protocol to verify AI shopping agents
Visa launched the Trusted Agent Protocol on October 14, 2025, enabling merchants to verify the legitimacy of AI agents by signing their identities into HTTP request headers.
The numbers
- October 14, 2025 Visa launched the Trusted Agent Protocol on this date.
- 4,700% Year-over-year jump in generative-AI traffic to US retail sites.
- 165 million Agent transactions processed by the x402 payment protocol.
- $3 trillion to $5 trillion Projected globally orchestrated retail revenue by 2030.
- $1 trillion Projected US business-to-consumer agentic commerce revenue by 2030.