LG Ad Solutions Partners With Best Buy Ads for TV Inventory

LG Ad Solutions announced a partnership with Best Buy Ads on October 7 that allows U.S. marketers to purchase targeted advertising space across the LG TV ecosystem through the retail media network.

The numbers

20% NBC Universal cutting TV commercials by 20%.
10% Decreasing overall ad-time by 10% this fall.
60 second Launching a new 60 second contextually-programmed ad.
88-Inch LG bowing 88-inch 8K OLED TV at CES.
8K LG bowing 88-inch 8K OLED TV at CES.

Sources

mediaplaynews.com

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