Cotswold Outdoor launches 149-screen retail media network

Cotswold Outdoor Group has deployed 149 digital displays across 23 UK stores using Broadsign’s content management system to manage in-store advertising and connect with its Zitcha retail media platform.

The numbers

149 Number of digital displays deployed across UK stores
23 Number of UK stores in the retail media network
13 per cent Increase in units sold per store from HOKA campaign
12 weeks Time from tender to live, revenue-generating network

Sources

installation-international.com

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