Retail MediaTuesday, November 10, 2026
YouTube has expanded shoppable connected-TV ads—featuring on-screen product carousels and QR codes fed by Google Merchant Center—from limited previews to full-scale deployment across its Performance Max and Demand Gen campaigns.
Ithina has pivoted from an ESL vendor to an agentic-AI operating platform called Ithina Command that spans more than 50 million connected endpoints, including those acquired through Displaydata, to autonomously update shelf labels, activate promotions, and direct store staff on pricing, perishables, and planograms.
Brain Corp and Driveline launched ShelfOptix, a subscription service that pairs BrainOS-powered shelf-scanning robots with Driveline field representatives to provide retailers with shelf ground truth without owning the hardware, with the service now live at Southeastern Grocers and targeting thousands of robot deployments by the end of 2026.
Walmart’s Better Care Services platform added virtual weight-management and GLP-1 services from five providers in April 2026, with prescriptions fillable at the company’s roughly 4,600 pharmacies.
Walmart Connect launched an AI-powered Sponsored Search assistant, ads inside its Sparky shopping agent, and a generative creative tool that reduced production time by about 80 percent in beta.
