Walmart Connect rolls out AI agents for sponsored search and creative

Walmart Connect launched an AI-powered Sponsored Search assistant, ads inside its Sparky shopping agent, and a generative creative tool that reduced production time by about 80 percent in beta.

The numbers

80% Generative creative tool reduced production time by about 80 percent in beta.
81% 81% of surveyed customers used Sparky to check availability and specs.
97% 97% of user queries to the Sponsored Search assistant are unique.
250 million Amazon's Rufus reached 250 million users throughout 2025.
$17.7 billion Amazon advertising revenue reached $17.7 billion in Q3 2025.

Sources

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