Shopping Experiences

Commercetools launches InStore for unified online and physical retail

Commercetools introduced InStore in January 2025, a unified-commerce application that integrates online and physical retail operations using AI-driven personalization and real-time inventory.

The numbers

  • USD 1,204.20 billion Global unified retail commerce platform market size in 2024
  • USD 7,608.61 billion Projected global market size by 2032
  • 25.83% Projected CAGR for the market from 2025 to 2032
  • USD 1,510.79 billion Projected global market size in 2025
  • 35.95% North America market share in 2024

Sources

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