Retail Media

Instacart opens in-store cart advertising to all brand partners

Instacart has enabled all 7,000+ brand partners to run unified campaigns across its marketplace and in-store Caper Carts, which are deployed in over 60 US cities.

The numbers

  • 7,000+ Number of brand partners with access to in-store advertising
  • 60 Number of US cities where Caper Carts are deployed
  • 30 minutes Average time customers spend shopping with Caper Carts
  • 40% Sales growth reported by early adopter Diana's Bananas
  • 220+ Number of e-commerce sites included in the Instacart Ads ecosystem

Sources

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