Retail MediaFriday, October 30, 2026
Instacart opens in-store cart advertising to all brand partners
Instacart has enabled all 7,000+ brand partners to run unified campaigns across its marketplace and in-store Caper Carts, which are deployed in over 60 US cities.
The numbers
- 7,000+ Number of brand partners with access to in-store advertising
- 60 Number of US cities where Caper Carts are deployed
- 30 minutes Average time customers spend shopping with Caper Carts
- 40% Sales growth reported by early adopter Diana's Bananas
- 220+ Number of e-commerce sites included in the Instacart Ads ecosystem
