Culinary & Foodservice

Hybrid AI drive-thru model boosts order accuracy and upselling

A 2025 study of 13 US chains found that a hybrid AI-first-with-human-escalation model achieved 97% order accuracy and 81% suggestive upselling rates, outperforming both AI-alone and human-only lanes.

The numbers

  • 80 and 85% Average order accuracy at human-run drive-thrus
  • 300 Daily orders used to calculate error impact
  • 60 Wrong orders per day at 80% accuracy
  • 34% Voice AI adoption rate across US restaurants by 2025
  • $10 billion Current size of the restaurant AI market

Sources

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