US in-store retail media spend projected to exceed $1 billion by 2028

US in-store retail media spend is on track to pass $1 billion by 2028, a figure representing less than 1% of the total channel.

The numbers

$200.4 billion Worldwide retail media advertising forecast to reach this in 2026
3.3% Physical in-store share of US retail media budgets
80% Share of retail sales still happening in stores
60% US grocery shoppers who bought a product after seeing in-store screen
11,000 Digital screens CVS expects to run across the US in 2026

Sources

osmos.ai

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