Shopping Experiences

Salesforce launches AI agents for retail commerce

Salesforce released general availability for Shopper, Buyer, and Merchant Agents that integrate natively with ChatGPT and Google Search, reporting that AI influenced 20% of global online holiday sales.

The numbers

  • 20% AI influenced 20% of global online holiday sales
  • $262 billion AI-influenced global online holiday sales worth $262 billion
  • 59% Retailers with shopper agents grew sales 59% faster

Sources

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