Retail Media

Skai opens retail media infrastructure to external AI agents

Skai launched Agent Connect to allow external AI agents to access its omnichannel marketing infrastructure via MCP connectors.

The numbers

  • 23% Commerce media revenues rose 23% in 2024
  • $53.7B Commerce media revenues reached $53.7B in 2024
  • 2 in 5 Only 2 in 5 marketers are highly mature in AI usage
  • 75% 75% of retailers expect AI agents to be essential to compete
  • 55% 55% of decision-makers expect AI to deliver better insights

Sources

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