Retail MediaSunday, October 18, 2026
CVS Media Exchange targets 90 million customers with precision retail media
CVS Media Exchange is utilizing 90 million addressable customer relationships to deliver precision multi-channel advertising at the point of purchase with integrated merchandising and media.
The numbers
- 90 million CVS Media Exchange targets 90 million addressable customer relationships.
- 2,000 CVS operates roughly 2,000 locations with pharmacy waiting-area screens.
