Retail Media

CVS Media Exchange targets 90 million customers with precision retail media

CVS Media Exchange is utilizing 90 million addressable customer relationships to deliver precision multi-channel advertising at the point of purchase with integrated merchandising and media.

The numbers

  • 90 million CVS Media Exchange targets 90 million addressable customer relationships.
  • 2,000 CVS operates roughly 2,000 locations with pharmacy waiting-area screens.

Sources

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