Grocery TV launches closed-loop measurement for in-store retail media

Grocery TV has introduced a measurement solution for its in-store retail media network that links ad impressions to verified store sales to calculate return on ad spend.

The numbers

4.7x Average ROAS for CPG brands advertising on Grocery TV's network
120 Number of retailers partnering with Grocery TV
6,000 Number of stores in Grocery TV's network
1 in 4 Proportion of Americans reached by Grocery TV
90% Percentage of purchases taking place in physical stores

Sources

prnewswire.com

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