Retail Media

Agentic checkout protocols reach live retail deployments

Major payment networks and retailers have launched agentic commerce protocols enabling AI-driven instant checkout across multiple platforms.

The numbers

  • 50 million ChatGPT processes an estimated 50 million shopping-related queries per day
  • ~12 Only ~12 merchants went live before OpenAI scaled back native checkout
  • 20+ The UCP coalition already includes 20+ partners
  • $50 million Basis Theory, Nekuda, and Skyfire raised nearly $50 million combined
  • $135 billion The market is projected to grow from $135 billion in 2025

Sources

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