AI recommendations outperform search, driving retail media infrastructure investment

McKinsey reports AI-generated product recommendations convert 4.4 times higher than traditional search, while Mirakl finds 42% of customers abandon purchases due to insufficient product information.

The numbers

4.4x AI-generated product recommendations convert 4.4 times higher than traditional search
42% 42% of customers abandon purchases due to insufficient product information
$5 trillion Global agentic commerce volume projected by 2030
$190-385 billion US e-commerce spending through agents projected by 2030
15-25% E-commerce flowing through agentic channels projected by 2030

Sources

metarouter.io

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