Retail Health Wednesday, September 9, 2026

Oura raises $875M at $10.9B valuation to scale ring production

Oura is raising an approximately $875 million Series E at a $10.9 billion valuation to expand the production and international distribution of its wearable ring.

The numbers

$875M Oura is raising an approximately $875 million Series E
$10.9B Oura is raising at a $10.9 billion valuation
$5 billion Oura's previous Series D valuation was $5 billion
$900 million The round could exceed $900 million
5.5 million Oura has sold 5.5 million rings to date

Sources

fountainlife.com

More from this issue

Culinary & FoodserviceSep 9, 2026

Appetronix raises over $10 million for automated non-commercial kitchens

Appetronix has raised over $10 million in total seed funding to expand its intelligent automated kitchen systems for venues like airports, hospitals, and universities.

Merchandising & Store OpsSep 9, 2026

Microsoft releases store operations agent for retail associates

Microsoft has launched a public preview of a Store Operations Agent in Copilot Studio that provides associates with a natural-language interface to inventory and policy while autonomously orchestrating workflows, staffing recommendations, and KPI prioritization based on sales, foot traffic, weather, and local events.