Merchandising & Store Ops Saturday, September 5, 2026

Gemspring merges FORM and Trax for full retail execution loop

Gemspring combined FORM's AI frontline retail execution tools with Trax Retail's shelf computer-vision technology in February 2026 to offer a single vendor for the capture-detect-task-close process to over 750 CPG and retail customers.

The numbers

750 Combined company serves more than 750 customers
$5.1b Gemspring Capital has ~$5.1b of capital under management
$1.1b Gemspring Growth Solutions II closed at $1.1b
$46m AUD Bain Capital led Fluent Commerce's $46m AUD round
$12m PSG Equity added a $12m Series A to Xenia

Sources

scaleviewpartners.com

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