Retail Media Saturday, September 5, 2026

US Retail Media Spend Hits $69.33B in 2026

US retail media ad spend is forecast to reach $69.33B in 2026, with Amazon Ads and Walmart Connect accounting for $9.42B of the total increase from 2025.

The numbers

$203.9 billion Global retail media market size in 2026
$312 billion Global retail media spending forecast by 2030
$142.07 billion US commerce media ad spending forecast by 2030
23.9% US commerce media share of all US digital ad spending by 2030
0.5% Retailer retail media revenue as percentage of gross merchandise value

Sources

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