Shopping ExperiencesSunday, August 23, 2026
Gartner forecasts 60% of brands will use agentic AI for personalization by 2028
Gartner forecasts that 60% of brands will utilize agentic AI to provide one-to-one customer interactions by 2028, signaling a transition from rules-based to AI-native personalization.
The numbers
- 60% Gartner forecasts 60% of brands will use agentic AI for personalization by 2028
- 73% 73% of customers expect better personalization as technology advances
- 61% 61% say most companies treat them as a number
- 10 percentage points Personalization leaders achieve annual growth rates 10 percentage points higher
- $22.6 billion AI-enabled eCommerce market projected to reach $22.6 billion by 2032