Shopping Experiences Sunday, August 23, 2026

Amazon launches agentic shopping assistant for third-party retailers

Amazon (AWS) launched the Agentic Shopping Assistant, allowing third-party retailers to deploy a branded conversational shopping tool in approximately 60 days.

The numbers

3.5 times Conversion rate of conversational shopping vs keyword search
$12 billion Incremental sales driven by Amazon's AI shopping assistant
300 million Customers who used Amazon's AI shopping assistant last year
53% Shoppers reporting stress during gift purchases
2.5 months Testing duration before Kate Spade assistant went live

Sources

aboutamazon.com

More from this issue

Retail HealthAug 23, 2026

Retail clinic usage rises as consumers seek in-store care

A recent report indicates that 45% of consumers sought retail clinic care in 2022, with 83% expressing a desire for health and wellness services at their pharmacy.

Culinary & FoodserviceAug 23, 2026

Greencore expands UK plant-based meal lineup

Greencore expanded its plant-based meal offerings in the UK in 2025.

Shopping ExperiencesAug 23, 2026

Gartner forecasts 60% of brands will use agentic AI for personalization by 2028

Gartner forecasts that 60% of brands will utilize agentic AI to provide one-to-one customer interactions by 2028, signaling a transition from rules-based to AI-native personalization.