Shopping Experiences Saturday, August 22, 2026

Whatnot acquires Shaped for live shopping recommendations

Live-commerce marketplace Whatnot has acquired AI recommendation engine Shaped to provide real-time, personalized product suggestions during live shopping sessions.

The numbers

500,000 hours Weekly live video processed to improve recommendations
1 billion orders Total orders surpassed by Whatnot sellers
$225 million Series F funding raised by Whatnot last year
$11 billion Whatnot valuation after Series F funding
20 million buyers Buyers added to Whatnot over the past year

Sources

techcrunch.com

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