Shopping Experiences
The front-end of retail — discovery, storefronts, smart carts, marketplace infrastructure.
What this pillar covers
The front-end of retail — where discovery, guided shopping, and increasingly the purchase itself happen on the same surface. Ecommerce and AI-discovery storefronts, smart carts, video-first and social commerce, agentic and assisted-shopping interfaces, and the marketplace infrastructure beneath them.
Where we look
The kinds of companies and infrastructure CEP focuses on here include:
- AI-powered product discovery and search platforms
- Smart-cart and self-checkout hardware + software
- Video-first and livestream commerce infrastructure
- Marketplace and storefront platforms
- Conversational and assisted-shopping interfaces
Customer expectations are shifting from catalog browsing to guided, contextual discovery. The shopping surface itself is becoming a software product.
Explore the rest of the stack.
Merchandising and Store Operations
The operational layer of the physical store is transforming into a data-rich, AI-orchestrated hub that drives real-time merchandising decisions and seamless omnichannel fulfillment.
Pillar 03Supply Chain and Fulfillment
Moving goods through the system — last-mile, logistics software, fulfillment infrastructure, and the trade policy reshaping where goods are sourced.
Pillar 04Retail Media and Advertising
The monetization layer on retailer first-party data — media networks, ad-tech, measurement.
Pillar 05Culinary and Foodservice
The grocery–restaurant intersection — ghost kitchens, prepared meals, and foodservice automation, reshaped by consolidation and the technology operators adopt under margin pressure.
Pillar 06Retail Health Tech
The technology layer of retail health — pharmacy automation, script fulfillment, diagnostics, and the data infrastructure behind consumer health at retail.
