Retail Media and Marketing
The monetization layer on retailer first-party data — AI-bought and agent-traded advertising, in-store and omni-store media, creator campaigns, and closed-loop measurement.
What this pillar covers
The monetization layer on top of retailer first-party data. On-site, off-site, omni-store and in-store media; advertising bought by AI and traded between agents; creator- and influencer-driven retail campaigns; and the closed-loop measurement that shows which spend works. How retailers turn shopper data into advertising revenue and richer engagement.
Where we look
The kinds of companies and infrastructure CEP focuses on here include:
- On-site and off-site retail media networks
- Ad-tech and monetization platforms for retailers
- Closed-loop measurement and attribution
- Creator- and influencer-driven retail campaigns
- Smart omni-store and in-store digital display advertising
- First-party-data activation for commerce
Retailers are discovering their shopper data is a media asset. The monetization layer turns first-party data into ad revenue and richer customer engagement.
Our other investment areas.
Shopping Experiences
Where shoppers find and buy — AI shopping assistants and agentic checkout, social and live commerce, virtual try-on and connected stores, and the commerce platforms, payments and loyalty that tie them together.
Read moreMerchandising and Store Operations
The operating layer of the store — where merchant judgment meets shelf execution: inventory and merchandising intelligence, autonomous checkout, smart shelves, in-store robotics and staff allocation.
Read moreSupply Chain and Fulfillment
Moving goods from supplier to shopper — warehouse robotics, last-mile delivery, AI planning and replenishment, store-based micro-fulfillment, cold chain, and returns and circular logistics.
Read moreCulinary and Foodservice
Technology for restaurant and foodservice operators — ordering and point of sale, kitchen automation and robotics, back-of-house software, guest-facing AI, and menu and nutrition tools.
Read moreRetail Health Tech
The technology layer of retail health — pharmacy automation, script fulfillment, diagnostics, and the data infrastructure behind consumer health at retail.
Read more