Shopping ExperiencesWednesday, November 11, 2026
UK Beauty Brand Hits £2m in 14-Hour TikTok Shop Live Event
P.Louise generated over £2 million in sales during a 14-hour TikTok Shop live stream for its Christmas pre-launch, extending a 2024 record of £1.5 million in 12 hours.
The numbers
- $1 trillion Social commerce is accelerating into a $1 trillion market.
- $1.3 trillion Social commerce sales reached nearly $1.3 trillion worldwide in 2023.
- $8 trillion Social commerce sales could exceed $8 trillion by 2030.
- 50 hours TikTok users in the U.K. spend nearly 50 hours per month in the app.
- 58% 58% of U.K. TikTok users purchase directly through the app in beauty.
