Shopping Experiences Monday, October 26, 2026

Social commerce growth outpaces platform checkout changes

Social commerce is projected to grow from $683 billion in 2024 to over $1 trillion by 2029, even as Meta removed native in-app checkout in 2025 to direct shoppers to brand websites.

The numbers

$683 billion Social commerce market size in 2024
$1 trillion Projected social commerce market size by 2029
93% Active users accessing the internet through mobile devices
86% Mobile user cart abandonment rate
63.9% World population using social media

Sources

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