AI tools automate retail media ad creation and campaign management

Several MarTech vendors have launched AI-native platforms that generate interactive ad modules, manage autonomous merchandising agents, and convert product pages into video campaigns for retail advertisers.

The numbers

200 Over 200 autonomous agents manage e-commerce merchandising and campaigns.
$5.7 billion Salesforce acquired customer engagement platform Braze for $5.7 billion.
$5.5 billion Salesforce is paying more than $5.5 billion for an activation layer.
2K Krea 3 generates and edits 2K resolution images.

Sources

martech.org

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