Retail media CTV ad spend projected to reach $5 billion in 2025

Retail media CTV ad spending is forecast to hit approximately $5 billion in 2025, growing roughly three times faster than retail media search according to eMarketer.

The numbers

$20B CTV ad spend surpassed this amount in 2023
$10.28 billion eMarketer forecasts CTV ad spending to reach this by 2028
86% Consumers willing to watch a product video in Prime Video ads
89% Consumers open to saving products to wishlists from video ads
91% Consumers actively review prices and product options in video ads

Sources

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