TikTok Launches In-App Checkout and AI Shopping Assistant

TikTok announced on October 5 that it is introducing an in-app checkout solution called Buy Direct and an AI-powered Shopping Assistant to facilitate agentic commerce experiences within its platform.

The numbers

1% TikTok Shop's current share of overall retail sales
10% Projected TikTok Shop share of overall retail sales in 2028

Sources

pymnts.com

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