Retail Media Tuesday, September 29, 2026

Walmart Connect tests ads inside agentic shopping agents

Walmart Connect has begun testing advertising formats within its Sparky shopping agent and is rolling out a beta version of the Marty advertising assistant for Sponsored Search campaigns.

The numbers

81% Walmart customers used Sparky to check availability and specs before purchase
97% User queries to the Marty advertising assistant are unique
80% Reduction in creative production time via Automated Creative Generator

Sources

More from this issue

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