Retail Media Saturday, September 26, 2026

Upfluence launches agentic platform to automate creator marketing workflows

Upfluence has introduced an MCP-enabled agentic platform that autonomously manages creator discovery, outreach, negotiation, and payments, reducing campaign setup time from six weeks to five minutes.

The numbers

20 hours Manual review time for campaign setup
28% Increased likelihood of hire vs manual searches
20% Higher response rates for AI-written outreach
160,000 Creators hired by AI in 2025
12 years Duration of proprietary creator intelligence data

Sources

completeaitraining.com

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