Retail MediaFriday, September 25, 2026
Industry analysts predict that 2026 will mark the shift of agentic AI from concept to early deployment in programmatic, with buyer and publisher agents emerging through open standards like AdCP and UCP.
Hundred Health has launched a platform that integrates data from over 300 electronic medical record systems, 160 lab tests, and wearables to generate 100-day personalized health protocols.
McDonald's has committed $8.5 billion through 2036 to deploy its ArchIQ generative-AI operating system across thousands of restaurants, integrating edge computing, intelligent order-checking scales, and a drive-thru assistant projected to free up 50+ employee hours per restaurant per week.
Chipotle is deploying a standardized back-of-house automation package in all new Q4 restaurants, featuring a dual-sided plancha that reduces chicken cook time to four minutes and an avocado processing robot.
Amazon has made its combined Rufus and Alexa+ shopping assistant available to all U.S. customers across its app, website, and Echo Show devices without requiring Prime membership or specific hardware.
Closed-loop retail media measurement is maturing on first-party data and clean rooms, with platforms enabling brands to join first-party data with exposure and conversion data at an aggregate level.
