Retail Media Tuesday, September 22, 2026

Grocers expand in-store digital screens to capture retail media spend

In-store retail media is projected to reach $1.06 billion by 2028, with 97% of retailers planning to invest in the channel to compete with online platforms.

The numbers

75% Amazon's expected control of retail media ad spend through 2027
$100 billion Total retail media ad spending projected to reach by 2029
$1 of every $5 Share of digital advertising represented by retail media by 2028
62% Advertisers citing brand awareness as a reason to use retail media

Sources

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