Retail MediaWednesday, September 16, 2026
Retail media overtakes linear and connected TV in global ad spend
Retail media reached $196.7 billion in global ad spend in 2026, surpassing the combined total of linear and connected television.
The numbers
- $68.6 billion Amazon Ads advertising revenue in 2025
- $75 billion Expected Amazon retail media revenues by 2028
- $65 billion Gap between Amazon and next-largest network by 2028
- 95% North American households reached by Instacart Ads
