Retail Media

Retail media overtakes linear and connected TV in global ad spend

Retail media reached $196.7 billion in global ad spend in 2026, surpassing the combined total of linear and connected television.

The numbers

  • $68.6 billion Amazon Ads advertising revenue in 2025
  • $75 billion Expected Amazon retail media revenues by 2028
  • $65 billion Gap between Amazon and next-largest network by 2028
  • 95% North American households reached by Instacart Ads

Sources

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