Shopping Experiences

AI agents drove 17% of Thanksgiving holiday retail sales

Salesforce data indicates that AI and agentic tools influenced 17% of holiday sales, totaling approximately $13.5 billion, during the 2025 Thanksgiving weekend.

The numbers

  • 17% AI and agents influenced 17% of holiday orders over the Thanksgiving weekend.
  • $13.5 billion AI and agents influenced $13.5 billion in holiday sales over the Thanksgiving weekend.

Sources

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