Shopping ExperiencesSaturday, September 12, 2026
AI agents drove 17% of Thanksgiving holiday retail sales
Salesforce data indicates that AI and agentic tools influenced 17% of holiday sales, totaling approximately $13.5 billion, during the 2025 Thanksgiving weekend.
The numbers
- 17% AI and agents influenced 17% of holiday orders over the Thanksgiving weekend.
- $13.5 billion AI and agents influenced $13.5 billion in holiday sales over the Thanksgiving weekend.
