Creator services dominate retail media M&A activity

A report tracking $2.77B in influencer marketing transactions from January 2025 to June 2026 found that services and representation businesses accounted for 73.8% of acquisition volume.

The numbers

$2.77B Reported or estimated M&A and reported investment value.
84 Acquisitions tracked in the report.
62 Targets were services and representation businesses.
57 Investment rounds tracked in the report.
61 Companies revenue-benchmarked in the report.

Sources

influencerstrategists.com

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