Retail Media

US retail media ad spending projected to reach $69.3B in 2026

US retail media advertising spending is projected to reach approximately $69.3 billion in 2026, reflecting sustained double-digit year-over-year growth.

The numbers

  • $69.3 billion Projected US retail media ad spending in 2026
  • 13.7 % Expected US ecommerce grocery sales share of total grocery sales in 2025
  • 6.2 % US ecommerce grocery sales share of total grocery sales in 2019

Sources

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