Retail MediaSunday, September 6, 2026
US retail media ad spending projected to reach $69.3B in 2026
US retail media advertising spending is projected to reach approximately $69.3 billion in 2026, reflecting sustained double-digit year-over-year growth.
The numbers
- $69.3 billion Projected US retail media ad spending in 2026
- 13.7 % Expected US ecommerce grocery sales share of total grocery sales in 2025
- 6.2 % US ecommerce grocery sales share of total grocery sales in 2019
