Consumer Equity Partners

Shopping ExperiencesThursday, September 3, 2026

AR and 3D media drive higher conversion and lower returns

Retailers report that 3D and AR product media correlate with significantly higher conversion rates and reduced return volumes.

The numbers

  • 94% 3D/AR content products see 94% higher conversion rates than those without it.
  • 90% AR users experience a 90% lift in conversion rates compared to non-AR users.
  • 40% Brands employing AR for visualization report up to a 40% decrease in product return rates.
  • 98% 98% of those who have tried AR found it helpful in making purchase decisions.
  • 92% 92% of Gen Z say they want to use AR tools for e-commerce.

Sources

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