US retail media spend projected to hit $128B by 2026

Analysts project US retail media spending will reach $128 billion in 2026, with the top three networks controlling approximately 74% of the market. Amazon Ads is estimated to account for $88.6 billion of that total.

The numbers

$128 billion US retail media networks captured this advertiser spend in 2026.
$88.6 billion Amazon Ads captured this amount in 2026.
74% Top 3 networks control approximately this share of US retail media spend.
69% Amazon Ads holds roughly this market share.
26% 150+ networks compete for the remaining approximately this share.

Sources

improvado.io

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