Shopping ExperiencesMonday, August 24, 2026
Whatnot raises $490M, doubling valuation to $11.5B
Whatnot secured $490 million in Series E and F funding rounds in 2025, increasing its valuation to $11.5 billion as live shopping adoption grew in the United States.
The numbers
- $490 million Whatnot raised a total of $490 million across two later-stage rounds this year.
- $11.5 billion The social shopping platform was most recently valued at $11.5 billion.
- $2 Billion 13 creator economy startups pulled in about $2 billion in funding this year.
- $1.2 billion Eight AI startups announced a combined $1.2 billion in funding.
- $180 million Synthesia confirmed its $180 million funding round in January.