Topsort launches self-service in-store digital ad auction

Topsort introduced a self-service format in May 2026 that integrates in-store digital screens into the same auction-based infrastructure as on-site retail media.

The numbers

11.7x National candy brand delivered 11.7x incremental return on ad spend
$2.7 million Candy brand drove $2.7 million in incremental sales
5x Leading beverage brand achieved 5x incremental return on ad spend
$1.4 million Beverage brand generated $1.4 million in incremental sales
5% Beverage brand saw 5% purchase frequency increase

Sources

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